Sony Press Release March 27th, 2012
SAN DIEGO, March 27, 2012 – For the second year in a row, Sony was awarded Consumer Electronics Brand of the Year by the annual Harris Poll EquiTrend® study, reflecting the survey results of over 35,000 U.S. consumers.
“We are very proud that the Harris Poll EquiTrend study continues to recognize the value of the Sony brand and the strong connection consumers have with the brand, our products and services,” said Phil Molyneux, Sony Electronics president and COO. “Sony’s ability to sustain such high brand recognition is a testament of our ability to offer many incredible innovationsfor every aspect of consumer entertainment.”
The Sony “Brand Ambassador” integrated marketing campaign launched in the U.S. last year is also strongly resonating with consumers and is being extended over the next few months. The campaign concept is centered on how Sony products enable amazing experiences that make consumers excited to show them off with their friends and family.